Analisis Persepsi Konsumen Terhadap Aspek Bauran Pemasaran (Marketing Mix 7p) Pada Black Cup Coffee Roaster Di Kota Manado

This research aims to determine how consumers' perceptions of aspects the existing marketing mix at Black Cup Coffee Roaster Manado. was conducted from March 2022 June 2022. The data used in this study were primary and secondary data. Primary isobtained direct interviews with consumers using questionnaires, 60 respondents. Secondary is obtained documents Roaster. also through internet Google Scholar form books, journal articles theses related topic, namely Consumer Perception Analysis on Aspects Marketing Mix (Marketing 7P) Coffeeshop. results showed that consumer (Product, Price, Promotion, Place, Process, People Physical Evidence) classified as good. In terms People) applied by Roaster, it very aspect (Price, quite